The Application of Digital Marketing in Social Networks
The Application of Digital Marketing in Social Networks

Author(s): Marin Geshkov
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digital marketing; social network; content marketing
Summary/Abstract: The report examines digital marketing on social networks and the communication transformation between organizations and their audiences. With the expansion of social media, businesses are developing marketing strategies based on them - user data, targeted advertising and interactive content. The report examines marketing techniques on social platforms - content creation, partnerships with influencers, advertising and online community management. The tools supporting the strategies -analytical systems, automation and AI are outlined. The benefits - reach, engagement and profitability, and the challenges - privacy, data ethics and algorithmic connections are assessed. The role of social networks in modern marketing ecosystems and future trends in the development of digital marketing are highlighted.

• Details
• Contents