Роля на културното предприемачество в мултикултурното общуване в дигиталната ера
The Role of Cultural Entrepreneurship in Multicultural Communication in the Digital Age

Author(s): Silvia Georgieva
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: entrepreneurship; cultural entrepreneurship; cultural heritage; dance; digitalization; education; intercultural communication
Summary/Abstract: The internationalization of entrepreneurial activity provides a number of benefits for businesses and consumers, but it also presents entrepreneurs with many challenges, including effective communication in a multicultural environment. It is shown that cultural entrepreneurship has the potential to bring people together with different linguistic, social and historical-cultural backgrounds. The paper aims to explore and analyse the role of one of the most popular arts – dance, which overcomes borders and is an integral part of the cultural identity of societies. The importance of digitalization in cultural entrepreneurship is also discussed, and more specifically, the popularization of dance art and the internationalization of training through the use of modern technologies.

• Details
• Contents