РАЗВИТИЕ НА СТРАТЕГИЙНАТА КОМПЕТЕНТНОСТ НА УЧЕНИЦИТЕ В ОБУЧЕНИЕТО ПО РОДЕН ЕЗИК /МЕТОДИЧЕСКИ ИДЕИ ЗА ИМИТАЦИОННО-МОДЕЛИРАЩИ ИГРИ ОТ ОБЛАСТТА НА РЕКЛАМАТА/
DEVELOPMENT OF STUDENTS' STRATEGIC COMPETENCE IN NATIVE LANGUAGE LEARNING /METHODICAL IDEAS FOR SIMULATION-MODELING GAMES FROM THE FIELD OF ADVERTISING/

Author(s): Anna Nenova
Subject(s): Social Sciences, Language studies, Language and Literature Studies, Education, Media studies, Communication studies, South Slavic Languages, School education
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: strategic competence; simulation-modeling games; advertising
Summary/Abstract: The ideas in the report are based on the manipulative potential for communication in the media sphere and on advertising strategies as an opportunity to form and master important skills that develop the communicative (in particular – strategic) competence of learners – analysis and synthesis of information from various sources in advance of a given communicative task, critical thinking, adaptability and creativity, experience in presenting and arguing ideas and beliefs, attracting, retaining and modeling the attention and opinion of the audience, striving for self-improvement, etc. Working on the set parameters has the capacity to limit some negative trends identified in the latest proposals for optimization the curricula from the Ministry of Education and Culture. The text shares the understanding that students' strategic competence needs to be built on the learners' thought and awareness of the broad spectrum of strategic behavior. It is important for adolescents to be able to successfully transfer strategic thinking patterns beyond the concrete framework of communication. Strategic thinking is an extremely important skill that could ensure perceived success in various life situations and, more importantly, be the stable foundation offering an alternative in the event of failure. These are the citizens that every society needs - solution-seeking and sustainable, sufficiently motivated and socially adequate, alert and creative individuals.

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