МАРКЕТИНГЪТ В ПРОИЗВОДСТВЕНИТЕ ОТРАСЛИ И СФЕРИ НА ДЕЙНОСТ
MARKETING IN PRODUCTION SECTORS AND FIELDS OF ACTIVITY

Author(s): Nadya Ivanova Marinova
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Green Transformation
Published by: Икономически университет - Варна
Keywords: Marketing; Analytical Function; Managerial Function; Control Function; Market Segmentation; Sustainable Development
Summary/Abstract: The document explores the key functions of marketing in manufacturing industries, emphasizing market analysis, segmentation, quality management, and competitiveness. It outlines strategies for risk minimization, including loss assessment and planning under uncertainty. The importance of innovation, efficient resource management, and adaptation to market conditions is highlighted as essential for long-term success.

• Details
• Contents