ИНТЕГРАЦИЈА НЕФИНАНЦИЈСКИХ ИНДИКАТОРА У СИСТЕМ ИНТЕРНОГ ИЗВЈЕШТАВАЊА
INTEGRATING NON-FINANCIAL INDICATORS INTO INTERNAL REPORTING SYSTEMS

Author(s): Brano Markić, Marko Markić
Subject(s): Business Economy / Management, Accounting - Business Administration, Socio-Economic Research
Published by: Savez računovođa i revizora Republike Srpske
Keywords: accounting reporting; indicator integration; database qualitative indicators;
Summary/Abstract: In today’s business environment, financial indicators ‒ such as revenue, profit margin, or capital turnover ‒ while important for measuring short-term performance, often do not provide a complete picture of a company’s actual condition or its long-term sustainability. Therefore, non-financial indicators ‒ such as customer satisfaction and loyalty, service quality, employee motivation, and corporate image ‒ are becoming increasingly important in business and managerial reporting. However, while some companies systematically monitor and analyze qualitative data, others still rely almost exclusively on financial indicators. This paper explores the importance of non-financial indicators in accounting reporting and managerial decisionmaking, as they directly reveal how sustainable a business is in the long term, contributing to a more comprehensive assessment of its overall success and competitiveness. In fact, a relatively small number of companies integrate qualitative, non-financial indicators into their accounting information systems. Their inclusion in audit reports is even rarer. The paper demonstrates how different approaches to indicators affect management, competitiveness, and long-term business performance. Additionally, the experimental section of the paper shows that, in the modern business context, the use of non-financial indicators is becoming less a matter of choice and more a necessity. A database for non-financial indicators was developed, along with options for its integration with operational databases. This enables the calculation of values for qualitative (non-financial) indicators and their merging with financial indicators into a complete, unified reporting system.

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