„Patriotkinje, domaćice, majke i lepotice“: trivijalizacija vesti o naučnicama u Srbiji
“Patriots, Housewives, Mothers and Beauties”: The Trivialisation of News about Female Academics in Serbia

Author(s): Sanja Lazarević Radak
Subject(s): Gender Studies, Sociology
Published by: Етнографски институт САНУ
Keywords: female academics; media; discourse; trivialisation; gender roles
Summary/Abstract: Insights into newspaper articles, television shows and websites confirm the presence of gender stereotypes and procedures for the discursive “normalisation” of women academics in Serbia. The stories that the Serbian media run about female academics were analysed on the basis of the concept of “other news” presented by John Langer in his book Tabloid Television. Female scholars become visible at times when that visibility contributes to the maintenance of power structures, while three criteria – the use of patriotic discourse, aesthetics and compliance with traditionally understood gender roles – determine their representation in the media. Drawing readers’ attention to “trivia” or side news, such as that concerned with women academics, enables the reproduction of existing political, social and gender structures

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