La digitalisation, nouveau levier de démocratisation des biens culturels et médiatiques ?
Is digitisation a new lever for democratising cultural and media assets?

Author(s): Carlo de Nuzzo
Subject(s): Cultural history, Sociology
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: digitization; democratization; art; innovation; technology; message; media; cinema
Summary/Abstract: The democratisation generated by new media has changed the way art is conceived. Facebook, Instagram, TikTok will generate more ideas about art than Domus or Beaux-Arts. The digitalisation of art has transformed museums, artists, the public and the work of art. The style of digitalisation favours the brevity and effectiveness of the message: we notice the emergence of brief contents, hardly longer than slogans, but with a rare communicative effectiveness. No articulated dialectical exercise, but a discourse that moves people and goes beyond the institutional mediation of mainstream cultural institutions. The new artistic media are redefining the arena of debate and the perception of the people in art that newspapers and television previously structured. The technological mutation of languages and aesthetics that we are witnessing today is the most emblematic since the invention of the printing press. The technical innovation that was Gutenberg’s ugly Bible allowed an exponential multiplication of the number of books in circulation, consecrating the victory of the movable type of press over the aesthetic mastery of the handwritten Bible made for Borso d’Este and often considered the most beautiful book in the world. This mechanism of social opening, such as the digitisation of art, is a real lever for the democratisation of cultural and media goods.

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