#ustanakzaopstanak – putevima hešteg etnografije u potrazi za digitalnim manifestacijama ekološkog aktivizma u Srbiji
#ustanakzaopstanak – on the paths of hashtag ethnography in search of digital manifestations of environmental activism in Serbia

Author(s): Ana Banić Grubišić
Subject(s): Anthropology, Social Sciences, Sociology, Environmental interactions
Published by: Етнографски институт САНУ
Keywords: digital folklore; hashtag; environmental activism; Serbia
Summary/Abstract: Using the example of contemporary local environmental activism in the digital environment, this paper discusses the cultural dimension of hashtags as an object and as a tool of anthropological and folkloristic research. In this sense, the aim of this paper is twofold: on the one hand, it considers the use of hashtags as an ethnographic tool in conducting qualitative research in the digital environment; on the other hand, it demonstrates the sociocultural significance of hashtags, especially in the context of creating an idioculture of digital environmental activism in Serbia. The hashtag is considered as a significant phenomenon of contemporary folkloric communication, i.e. as an integral part of the expressive culture of the digital environment.

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