Protection of Children from the Negative Impact of Advertising on Children
Protection of Children from the Negative Impact of Advertising on Children

Author(s): Victoria Stoyanova
Subject(s): Politics / Political Sciences, Politics, Social Sciences, Economy, Media studies, Communication studies, Sociology, Security and defense, Marketing / Advertising, Social Norms / Social Control, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: advertising; children; negative impact; threats; risks; protection; security; safety
Summary/Abstract: The report provides an overview of the negative impact of advertising on children in today’s dynamically changing media environment. Its objective is to draw attention to the necessity of reform in state advertising policy by establishing a robust legal framework and implementing measures to protect the children from the negative effects of advertising on children. Based on analyses and research, the report includes recommendations for developing the necessary measures to address this issue in Bulgaria.

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