Measures to Counteract the Threats and Risks of Advertising on Children
Measures to Counteract the Threats and Risks of Advertising on Children

Author(s): Victoria Stoyanova
Subject(s): Politics / Political Sciences, Politics, Economy, Business Economy / Management, Security and defense, Marketing / Advertising, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: advertising; children; negative impact; threats; risks; necessity; measures; counteraction; protection; security; safety
Summary/Abstract: This paper provides an overview of the research of negative impact of advertising on children in the age of rapidly developing new technologies and a dynamically changing media environment. Its objective is to raise awareness of the necessity of measures to counteract the threats and risks posed by advertising, in order to limit its negative impact on children. Based on analyses and research, the article also examines the measures to counteract the threats by advertising communication to children within the framework of media regulation in the conditions of the modern dynamically changing world.

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