Съвременни ИИ (AI) инструменти и приложението им в предприемаческата дейност
Мodern ai Тools and Тheir Application in Intrepreneurial Activities

Author(s): Ivo Mihaylov
Subject(s): Economy, Business Economy / Management, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: artificial intelligence (AI); generative AI; Large Language Models (LLMs); entrepreneurship; competitive analysis
Summary/Abstract: This report analyzes the essence and features of generative artificial intelligence (AI) and large language models (LLMs), examines the types of AI chatbots, and presents the procedures and basic concepts of queries used in entrepreneurial activities. The focus is on AI tools that enable entrepreneurs to analyze the competitive environment and create valuable propositions using generative models. Examples of queries and tools include competitive keyword analysis and product description generation. The report also highlights AI tools useful for setting business objectives and key performance indicators (KPIs), providing analyses and forecasts for achieving these goals. Examples of queries and tools in this area include market opportunity analysis and success measurement through specific KPIs. The report further explores AI tools essential for identifying target audiences through social media analysis, behavioral data, and other sources. The final section presents AI tools for generating digital content, including texts (copywriting), articles, blog posts, social media posts, reviews, emails, and product descriptions. These tools save time and resources for entrepreneurs and streamline communication with target audiences. The research methods used include a review of the current literature, encompassing existing theories, models, and studies on modern AI tools and their applications in entrepreneurship, as well as a comparative analysis of different types of AI chatbots and generative models based on criteria such as efficiency, cost, ease of use, and more. Through this analysis, the most suitable tools for entrepreneurs are identified. Qualitative methods, such as thematic text analysis, are also employed to examine trends and opportunities related to the use of AI tools in entrepreneurship. The report concludes with findings and recommendations based on the conducted study of modern AI tools and their application in entrepreneurial activities.

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