Значение на продуктът с базови характеристики (MVP) за дигиталното предприемачество
Significance of MVP (minimum viable product) for digital entrepreneurship

Author(s): Ivo Mihaylov
Subject(s): Economy, Human Resources in Economy, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digital entrepreneurship; minimum viable product; lean startup
Summary/Abstract: The report presents the development process of a product including only the minimum capabilities required to be a viable customer solution MVP. The goal is to prove its connection to the digital enterprise. The meaning of „Minimum Viable Product“ is defined and the role of MVP for the „Lean startup“ method, following three main principles in a constant cyclical chain - build-measure-learn. The second part of the report presents a classic example of the importance of MVP for the cloud-based file sharing application PCloud. The development process of the service and application is examined, also with the addition of new functionalities given by the accumulated empirical data and feedback from the users.

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