INTERKULTURNO OPŠTENJE IZMEĐU RAČUNA I UŽIVLJAVANJA
INTERCULTURAL COMMUNICATION BETWEEN INTEREST AND EMPATHY

Author(s): Ljubiša Rajić
Subject(s): Language and Literature Studies, Inter-Ethnic Relations, Philology
Published by: Foruma za etničke odnose
Keywords: Linguistic Purism; Loanwords; Ideology; Manipulation; Xenophobia
Summary/Abstract: We must communicate with others no matter what we feel about them: racism, xenophobia, indifference, sympathy, empathy. Intercultural communication is one of those modem fields of research with extraordinary investments of money when we compare them with more traditional fields. This research shows a broad spectrum of attitudes from covert racism via indifferent commercial interest to sincere empathy. The reasons for this research are numerous, but the most important economic and political. Because of that the main attitude is indifferent calculated behavior, and there exists a real danger of development in the direction of covert racism, instead of empathy as a means of better understanding.

• Details
• Contents