Националните здравни системи като предпоставка за развитието на медицинския туризъм
National Health Systems as a Prerequisite for the Development of Medical Tourism

Author(s): Veselina Portarska, Desislava Aleksandrova
Subject(s): Social Sciences, Economy, Business Economy / Management, Sociology, Health and medicine and law, Economic development, Marketing / Advertising, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: medical tourism; health insurance systems; health tourism; digitalization; national systems; Beveridge model; Bismarck model
Summary/Abstract: In the era of globalization, digitalization and rapid technological progress, medical tourism is an important aspect for both national health systems and from a global health perspective. The institutional characteristics of national health systems shape the demand for medical tourism, as well as having a determining influence on the nature of its impact on a particular country. Knowing the characteristics of the national healthcare systems of particular countries and taking them into account leads to a highly effective marketing policy.

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