КЛЮЧОВИ ПОСЛАНИЯ И МОДЕЛИ В ПЪБЛИК РИЛЕЙШЪНС В ТУРИЗМА
KEY MESSAGES AND MODELS IN PUBLIC RELATIONS IN TOURISM

Author(s): Mariana Ianeva, Veselina Portarska
Subject(s): Economy, National Economy, Business Economy / Management, Marketing / Advertising, Tourism
Published by: Икономически университет - Варна
Keywords: public relations; PR; models; promotion; tourism destinations
Summary/Abstract: Public relations are vital for the image and credibility of tourist destinations. This article explores PR models, message effectiveness, and communication strategies in tourism. It examines reputation building, crisis management, and tourist engagement. Emphasis is placed on strategic communication, media portrayal, and destination promotion. The aim is to identify effective PR tools and improve communication planning in the tourism sector.

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