Приложение на изкуствения интелект в ресторантьорството като част от маркетинговото управление на туристическото предприятие
Application of AI in the Restaurant Industry as Part of the Marketing Management of the Tourism Enterprise

Author(s): Ralitsa Georgieva, Angel Stoykov
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digitalization; artificial intelligence (AI); restaurant industry
Summary/Abstract: Artificial intelligence (AI) is transforming processes in the restaurant industry as part of the marketing management of tourism enterprises. Through data analysis and personalized offers to the visitors, artificial intelligence enhances customer service, optimizes operations, and enables the creation of targeted advertising campaigns. Its implementation leads to increased efficiency, reduced costs, and higher revenues by automating processes such as inventory management and demand forecasting. The current paper aims to explore the application of artificial intelligence in the restaurant industry, as part of marketing management, creating opportunities to improve the guest experience, optimize operational processes, and digitize service.

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