Роля на планирането в развитието на туристическите дестинации
Role of Planning in the Development of Tourist Destinations

Author(s): Margarita Misheva
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: planning; tourist destinations; development and management; branding
Summary/Abstract: This article examines important issues related to the development of tourist destinations in the dynamic and rapidly changing conditions and factors of the global tourist market. Special attention is paid to the role and importance of planning as a prerequisite for sustainable development of destinations in order to satisfy the interests of all stakeholders to a high degree. Planning, as a basic function of management, can contribute to a high degree to the positioning and branding of tourist destinations. By means of the method of observation and system analysis, the article highlights the most important characteristics of planning in tourism and highlights the opportunities that this management function provides in the construction of highly recognizable tourist places.

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