Анализ на дигиталния маркетинг на туристическа агенция Мистрал Травел
Digital Marketing Analysis of the Travel Agency Mistral Travel

Author(s): Nikola Gaydarov, Boris Karageorgiev
Subject(s): Economy, Business Economy / Management, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: digital marketing; travel agency; tourist services; excursions; competitors
Summary/Abstract: Along with the development of digital marketing in general, the tourism service has also entered new dimensions of its offering. Online sales are shaping the market in a new way, as consumer-seller communication passes through “electronic” intermediaries. Tourism is a global sector that generates huge revenues and profits. The human resources involved in its operations are also significant. Like any other commercial and economic sector, it is also experiencing the significant impact of rapidly developing digital technologies. The progress of information and communication technologies, which has had an impact on all spheres of life worldwide, has not bypassed tourism services as a product. We can even say that it has changed it completely.

• Details
• Contents