Development of Strategies for Dance-Related Tourism in the Realm of Experiential Creative Tourism
Development of Strategies for Dance-Related Tourism in the Realm of Experiential Creative Tourism

Author(s): Francesco Badia, Anna Schiattarella
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Summary/Abstract: The objective of this research is to trace the benefits of a closer link between one of the least considered performing arts, namely, dance, and the tourism associated with it. Although there have yet to be many indepth theoretical studies on its influence on tourism demand, an important role can be represented by dance. Many trips are undertaken to destinations that have seen the birth of specific genres and styles of dance. Tourists who enrich themselves with dance-related performances and experiences belong to a niche audience. Often, these are people already connected to the dance industry (theater operators, dancers, choreographers), and so rarely are audiences made up of more than just real amateurs in the audience. Three categories of participants in dance-related tourism can be identified: passive recipients, active dance tourists, and professional dancers. This paper intends to analyze the potential development profiles of this form of tourism, examining the central elements that can be applied to the strategy of a tourism destination.

• Details
• Contents