An Insight Into the Indigenous Intangible Heritage and the Level of Engagement of the Local Population Towards the Contribution to Creating Cultural Products
An Insight Into the Indigenous Intangible Heritage and the Level of Engagement of the Local Population Towards the Contribution to Creating Cultural Products

Author(s): Iris Mihajlović, Lana Kudrić
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Summary/Abstract: Emphasizing the attitudes of the population related to knowledge of cultural heritage, this paper focuses on the degree of engagement of the locals, creating local potential products that could contribute to the overall destination quality as to the fundamental marketing unit. In accordance with the role of intangible heritage, guided on premises of uniqueness, creativity, community responsibility, educational levels of the local population were researched in detail. A survey of 210 respondents was conducted throughout summer 2023, as a continuation of the primary research conducted in 2022. Emphasizing the presence of the local population’s traditional connection with the way of life, traditions and customs, the results show that the population of this region partially recognizes the originality of potential products. Obtained results indicate the necessity of increasing knowledge level, the usefulness of collaboration with local communities, and readiness to create innovations or improvements for capabilities to respond with quality when targeting on cultural marketplace.

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