Comparative Analysis of Food Influencers’ Performance During a Highlighted Period
Comparative Analysis of Food Influencers’ Performance During a Highlighted Period

Author(s): Mira Mohr
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Summary/Abstract: Social media plays a crucial role in shaping consumers’ dietary decisions and habits, influencing their everyday lives. This research focuses on analyzing data from the Instagram profiles of prominent figures in the Hungarian gastronomy blogging scene, particularly during the Christmas period. The study seeks to explore the methods by which these chosen creators share content and to define the virtual content consumption habits prevalent during the 2023 Christmas season. The results indicate that content creators utilize a range of strategies on the platform, resulting in differing degrees of success. Analyzing the content shared on Instagram provides valuable insights into the creators’ individual styles, virtual identities, and preferred methods of sharing and engaging.

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