Strategy for the Development of the Serbian Fruit Industry in Disruptive Times
Strategy for the Development of the Serbian Fruit Industry in Disruptive Times

Author(s): Reka Korhecz, Otilija Sedlak, Aleksandra Marcikić Horvat
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Development; Fruit industry; Disruptive times
Summary/Abstract: Scope of the contribution in addition to economic development, creating gross domestic product and creating jobs, agriculture plays a key role in ensuring food security. All these facts become especially important in disruptive times. The work is partly an evaluation of one of the most important sectors of agriculture - an analysis of the fruit industry in Serbia. In parallel with that, the main goal of the research and also the aimed benefits for the reader is to show the state of the fruit market in terms of production capacity, export, import, and a detailed analysis of the key players in the sector. The main used methods were descriptive statistics and SWOT analysis of two fruit industries in Serbia. Based on the analysis, the possibilities for the development of the fruit industry will be presented findings which could be potential strategies for the improvement of this sector will be formulated.

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