Transforming the CRM Diamond Model with Genetic Data Integration
Transforming the CRM Diamond Model with Genetic Data Integration

Author(s): Ivelina Ivanova Kadiri
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Genetic data; CRM; CRM-Diamond
Summary/Abstract: This paper explores the integration of genetic data into the CRM Diamond model, proposing a new model for CRM-Diamond with the incorporation of customer genetic data. It offers insights into the implications for customer relationship management (CRM), emphasizing enhanced customer segmentation, personalized marketing strategies, and improved engagement. However, this integration presents challenges related to data privacy, ethical considerations, and regulatory compliance. The study examines these challenges and proposes strategies for responsible implementation while ensuring transparency and trust in customer relationships. The proposed integration involves redefining the CRM Vision to prioritize hyper-personalization, adapting core CRM activities to accommodate genetic data, and emphasizing robust data privacy measures. This research aims to inform businesses about the transformative potential of genetic insights in CRM processes and the importance of ethical and compliant practices.

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