UPRAVLJANJE GENERACIJAMA Y I Z: PRONALAŽENJE RAVNOTEŽE IZMEĐU OČEKIVANJA I POSLOVNIH POTREBA
MANAGING GENERATIONS Y AND Z: FINDING A BALANCE BETWEEN EXPECTATIONS AND BUSINESS NEEDS

Author(s): Nada Zupan, Tanja Istenič, Elma Hilić, Nicolò Lavaroni, Nicole Vićentić
Subject(s): Business Economy / Management, Labor relations, Organizational Psychology, Management and complex organizations, Socio-Economic Research
Published by: Finrar d.o.o Banja Luka
Keywords: New workforce management; Generations Y and Z; relational type of employment relationship; transactional type of employment relationship;
Summary/Abstract: In a business environment that is exposed to constant changes, companies face numerous challenges. One of the biggest challenges is managing the new workforce, namely Generation Y, also called Millennials (born between 1980 and 1994) and Generation Z (born between 1995 and 2010). The paper deals with the perception of Slovenian companies about generations Y and Z in the workplace, in order to find answers about the challenges that await them and to shape the work environment, putting younger employees in a better position to achieve organizational goals. The introduction discusses the expectations, values and behaviors of generation Y and generation Z in the workplace, and analyzes the best practices for managing them. Next, the results of interviews conducted with HR managers from some of the best Slovenian companies are presented. Research has shown that young people value the relational type of working relationship much more than the transactional type. For this reason, companies should invest more in relational aspects of work, such as communication, employee care, culture, recognition, respect and inclusion. Relational factors are more important for attracting and retaining young workers than transactional factors, such as salary. These factors require less direct financial investment and more personal engagement (time and energy) on the part of mentors, managers and human resources management. Also, the positive attitude of the best ranked companies towards young people ought to be emphasized, in contrast to the attitudes that can be found in the media and academic literature, where there are a significant number of negative stereotypes about young people.

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