Art vs. Product
Art vs. Product

Author(s): Goranka Stanićst, Sandra Bačić, Branka Kožuh
Subject(s): Educational Psychology, Sociology of Art
Published by: Scientia Moralitas Research Institute
Keywords: art; product; marketing; education; innovation; creativity;
Summary/Abstract: We are witnessing the development and opening of an increasing number of art schools and colleges. The curriculum covered by these organizations is versatile and comprehensive encompassing various emerging branches. However, a fundamental question arises: can inspired works of art be created when they are dictated by market demands and order, and to what extent mediocrity and kitsch are involved in such a process? Commercialism, pop, and marketing are susceptible areas when we talk about creation. The pandemic and the lockdown provided a unique opportunity to think, envision the future, and express our ideas. Art in the field of the market is looking for its place. Education needs to be directed and distracted from the automatic repetition of facts by increasing the level of "general culture" and encouraging pupils and students to focus on problem-solving so that they can use all available materials and resources. This kind of education enables the development of innovation rather than the complete repetition of facts. Nowadays, various media platforms and libraries inundate society with ideas and information. Progressing personally and contributing to society requires hard work. History represents the past, while homology teaches us how to upgrade and shape knowledge, but if we get stuck learning, we risk perpetuating old patterns through imitation. Therefore, it is crucial to look ahead, address problems and facilitate the enrichment of humanity's collective experience while upholding ethical principles and moral imperatives. This article emphasizes that art has a special place in this dynamic world.

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