Преходът – трийсет години след началото. Резултати от една анкета
The Transition: Thirty Years after the Beginning. Results from a Survey

Author(s): Nikolay Papuchiev
Subject(s): Anthropology, Social Sciences, Language and Literature Studies, Communication studies, Sociology of Literature
Published by: Софийски университет »Св. Климент Охридски«
Keywords: democracy; media; transition; survey; social attitudes; economic changes
Summary/Abstract: Based on a survey carried out in 2020, the article aims to explore and explain the complex character of the transformations in Bulgarian society after the fall of the Communist regime in 1989. The analysis focuses on a ten-year period of Bulgarian history whose social, demographic, economic and political changes are regarded as important preconditions for the cultural specificity of Bulgaria’s Transition. Among the important emphases in the study are the people’s conception of historically marked time through their individual biographies, as well as the construction of memories of personal experience by inscribing major political events into them, followed by their alignment on the general social plane. Other key results from the survey relate to the films and books favoured by the Bulgarians, the horizon of reception determining their choice, preferred kinds of music and the formation of a common musical culture. Of interest to the study is also the language of the media and the mechanisms of their transformation into an integral element in the formation among the Bulgarians of expectations, attitudes and conceptions of themselves and the world, and the establishment of the latter in the public discourse. In addition, attention is paid to certain phenomena in the domain of culture, such as pop folk songs, TV soaps and telenovelas, which enjoyed immense popularity and wide circulation.

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