Örgütsel Araştırmalarda Hikâye Anlatıcılığı: Sistematik Bir Değerlendirme
Storytelling in Organizational Research: A Systematic Evaluation

Author(s): Mehmet Orkun Ünsever, Emine Şener
Subject(s): Business Economy / Management, Communication studies, Organizational Psychology, Management and complex organizations
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Storytelling; Organizational Research; organizational communication;
Summary/Abstract: Storytelling is defined in the literature as a method that appeals to people's emotions, allows the narrators to convey their ideas and information to others, and can have a great impact on employees. Storytelling, which is predicted to be related to many functions of the organization, is frequently used in the literature in areas such as production, marketing, brand management, communication, creating and changing corporate culture and values, and leadership. In this study, in which organizational storytelling is handled as a systematic review, 58 studies that were reached and included in the study by examining the articles and congress papers published between 2000-2023 were evaluated by considering some issues. The articles examined in the study were categorized into 3 groups, taking into account their characteristics, how and where storytelling can be used for organizational purposes, the role of storytelling in intra-organizational communication and information management, and the critical perspective on storytelling. In the conclusion part of the study, suggestions have been developed considering the gaps that are thought to contribute to the studies that can be done in the future and that are revealed as a result of the evaluation of the studies.

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