Sağlık Hizmetlerinde Dijital Pazarlama
Digital Marketing in Healthcare Services
Author(s): Refika Ülke Şimdi, Hilal Saadet Aktepe
Subject(s): Health and medicine and law, Welfare services, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Healthcare Services; Digital Marketing; marketing;
Summary/Abstract: The history of marketing, which started with traditional methods, is maintained almost entirely through digital channels today. In other words, digital marketing has ceased to be an alternative to traditional marketing and has taken its place in the lives of businesses as an approach almost identical to marketing itself. The increasing importance of marketing activities in the service sector has taken place in health services relatively late. It is possible to explain this situation by the fact that health services are still a public service in many countries. However, in addition to this publicity, the existence of private enterprises in health services increases the importance of marketing in this service sector day by day. Realizing this increasing importance, health business managers and marketing strategy developers have started to implement their digital marketing strategies in a unique way with the sector. Within the scope of this study, digital marketing and digital marketing channels in the mentioned health services sector were examined.
- Page Range: 219-235
- Page Count: 17
- Publication Year: 2023
- Language: Turkish