Digital Marketing in Agriculture Cover Image

Tarımda Dijital Pazarlama
Digital Marketing in Agriculture

Author(s): Cevher Özden
Subject(s): Business Economy / Management, Agriculture, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Özgür Yayın Dağıtım Ltd. Şti.
Keywords: Agriculture; Digital Marketing; agricultural sector; marketing;
Summary/Abstract: The agricultural sector is facing unprecedented challenges such as population growth, climate change and food security issues. Digital transformation is crucial to meeting these challenges, as it offers the opportunity to revolutionize the way we produce, distribute and consume food. Digital transformation in agriculture includes the integration of advanced technologies such as artificial intelligence, machine learning and the Internet of Things (IoT) into agricultural applications. This technology-driven approach has the potential to increase agricultural productivity, reduce waste and increase profitability for farmers. One of the key benefits of digital transformation in agriculture is improved decision-making through the collection and analysis of data. Farmers can use data to monitor soil health, weather and crop performance to make informed decisions about planting, harvesting and fertilizing. Digital transformation can also facilitate precision agriculture, where farmers can use sensors and data analytics to optimize crop yields and reduce inputs such as water and fertilizer. This approach can significantly reduce the environmental impact of agriculture and improve sustainability. In addition, digital transformation can improve supply chain management by enabling farmers to connect directly with consumers and improve transparency in the food production process. In summary, digital transformation is of increasing importance in the agricultural industry as it has the potential to increase productivity, reduce waste, improve sustainability and increase profitability.

  • Page Range: 207-218
  • Page Count: 12
  • Publication Year: 2023
  • Language: Turkish