Chápání pojmu aktér z pohledu destination governance
Understanding of the term actor from the perspective of destination governance

Author(s): Markéta Bobková
Subject(s): Business Economy / Management, Governance, Tourism
Published by: Masarykova univerzita nakladatelství
Keywords: Actors; destination governance; networking;
Summary/Abstract: The paper deals with understanding and importance of the term actor, which is used in connection with the implementation of destination governance. The attention is mainly focused on the rights and interests of actors participating in the tourism destination. There is also an emphasis placed on aspects of their cooperation. The success of the implementation of the destination governance concept is substantially determined by the cooperation between actors. Increasing pressure on competitiveness requires comprehensive approaches to studying internal links. The main aim of this article is to define the term actor and highlight its impact in tourism destination. The paper reviews foreign theoretical knowledge and approaches. Methods of analysis, synthesis and comparison were used.

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