POSTAVENÍ MOBILNÍCH TECHNOLOGIÍ NA TRHU CESTOVNÍHO RUCHU
THE POSITION OF MOBILE TECHNOLOGIES IN THE TOURISM MARKET

Author(s): Martin Vaško
Subject(s): Business Economy / Management, Marketing / Advertising, Tourism, ICT Information and Communications Technologies
Published by: Masarykova univerzita nakladatelství
Keywords: tourism; internet; mobile technology; eTourism; mTourism;
Summary/Abstract: The convergence of information technology, the Internet and telecommunication industry has generated massive changes in the tourism industry field. Due to expressive growth of penetration of the internet have occurred expressive growth of E-Tourism in the last decade. The mobile internet and the mobile technologies have become the crucial aspect of development. The results of multiple studies confirms that the mobiles and tablets have become integral part of our lives and showed us that people are using more mobile devices than classic computers. This year, the share of m-Tourism is going to amount more than 10 milliard dollars according to contemporary estimations and has significant growth potential into the future. Technological changes are strongly influenced by the behavior of consumers. These changes bring with them larger level of individuality and mobility in the field of consumer access to information and services. The contemporary changes are also marked by the integration of technologies into comprehensive solutions - applications that brings to consumer a whole new value. The growing power of the Internet, mobile technology and smart phones has offered new advertising forms in tourism and hospitality industry.

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