Rozwój rynku e-commerce w Polsce – wybrane zagadnienia
Development of the e-commerce market in Poland – selected issues

Author(s): Justyna Majchrzak-Lepczyk
Subject(s): Economy, Supranational / Global Economy, Business Economy / Management, Micro-Economics, Management and complex organizations, Economic development, Globalization, Transport / Logistics
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: e-handel;handel elektroniczny;obsługa logistyczna;powierzchnia magazynowa;magazynowanie;
Summary/Abstract: Electronic commerce is a very dynamically developing distribution channel, which in recent years has turned from an additional way of selling products into a major source of sales and reaching customers. Undoubtedly, e-commerce offers many solutions that respond to the diverse needs of consumers. In addition to providing a wide range and full availability of products, issues related to logistics services, especially the implementation of deliveries, are also important. For several years, e-commerce in Poland has been recording clear increases. An increasing number of customers are expressing interest in e-shopping. The purpose of the article is to indicate the role of the growing importance of e-commerce in Poland and the demand it determines for warehouse space and their equipment. The formulated conclusions were supported by the author’s own observations, as well as a literature review and current reports and market analyzes were used.

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