Autopromocja, autoprezentacja, wizerunek w mediach audiowizualnych. Tom 4
Self-promotion, self-presentation, public image in audiovisual media. Volume 4
Contributor(s): Aleksandra Kalisz (Editor), Ewelina Tyc (Editor)
Subject(s): Language and Literature Studies, Studies of Literature
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: Self-promotion; self-presentation; image in the media
Summary/Abstract: Self-promotion, self-presentation, public image in audiovisual media is a collection of articles that, in this installment, search for strategies of creating public image in audiovisual media. The tactics referred to are therefore not merely a prompt for engaging into reflection on manifold individuals and social groups that use public sphere to promote their self-image, but also a perfect starting point to analyze the part of media landscape where, vie visual and verbal means the advertising of certain attitudes is done. (A fragment for the Introduction)
Series: Radio, Telewizja, Film, Internet
- E-ISBN-13: 978-83-226-3389-2
- Print-ISBN-13: 978-83-226-3388-5
- Page Count: 260
- Publication Year: 2018
- Language: Polish
Tożsamość a wizerunek. Zarys relacji
Tożsamość a wizerunek. Zarys relacji
(Identity vs. image. Outline of the relation)
- Author(s):Marta Wójcicka
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:9-18
- No. of Pages:10
- Summary/Abstract:The goal of the article is to show a bilateral relation between identity and image from a communicative perspective. Identity, perceived both objectivistically and subjectivistically (sense of identity), affects formation of image and makes its basis. Self-analysis and self-awareness are an initial point for the image — a resultant of what sender wants to convey and what kind of ulticode message he manages to form. Both identity and image are formed in the process of social communication. At the same time, defined and acquired as a result of socialization social roles have influence on the shape of both identity and image. An analysis of the identity — image relation (social roles) leads to an attempt of building a model of communication which takes into account these categories.
- Price: 4.50 €
Non nova, sed nove? O dzisiejszym (tele)poradnictwie i towarzyszących mu strategiach autopromocyjnych i/lub autoprezentacyjnych myśli kilka
Non nova, sed nove? O dzisiejszym (tele)poradnictwie i towarzyszących mu strategiach autopromocyjnych i/lub autoprezentacyjnych myśli kilka
(Non nova, sed nove? A few thoughts on modern (TV) counselling and resulting self-promotion and/or self-presentation strategies)
- Author(s):Ewa Ficek
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:22-32
- No. of Pages:12
- Summary/Abstract:The author of the paper focuses on TV counselling which, similarly to image management and shaping the experience for interaction partners, is neither a new phenomenon nor a constant one. The core analyses were preceded by the establishment of the terminology, and thoughts on the outset of the “counselling on TV screen” phenomenon (see the outline of the programme Zrób to sam by A. Słodowy). Further on, the author of the paper presents two modern models of TV counselling/advising services (reflected by TV counselling programmes such as Rok w ogrodzie or makeover shows such as Perfekcyjna pani domu or Domowe rewolucje), as well as ensuing self-promotion/self-presentation efforts of the programme participants — the programme host, or an expert, a guest or a person seeking advice.
- Price: 4.50 €
Warunki sukcesu na przykładzie „Projektu Lady” (programu telewizyjnego typu reality show) oraz wypowiedzi sławnych osób w programie „10 Top Rules for Success”
Warunki sukcesu na przykładzie „Projektu Lady” (programu telewizyjnego typu reality show) oraz wypowiedzi sławnych osób w programie „10 Top Rules for Success”
(Rules for success on the example of „Project Lady” (television programme — reality show) and interviews with famous people in a programme 10 Top Rules for Success)
- Author(s):Irena Kamińska-Radomska
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:33-43
- No. of Pages:11
- Price: 4.50 €
Wideoblog jako narzędzie autoprezentacji i autopromocji. Charakterystyka gatunku na podstawie wideoblogów o rozwoju osobistym
Wideoblog jako narzędzie autoprezentacji i autopromocji. Charakterystyka gatunku na podstawie wideoblogów o rozwoju osobistym
(Video blog as an instrument of autopresentation and self-promotion. Genre characteristics based on personal development video blogs)
- Author(s):Sabina Deditius
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:45-57
- No. of Pages:13
- Summary/Abstract:The purpose of the paper is to discuss the subject matter of autopresentation and self-promotion in the context of new media with particular emphasis on the opportunities created in this field of video blog. At present, video blogging is an important instrument of creating your own image and your own company, and also promoting of provided services due to the communication and persuasive potential that it includes. The vlogers’ comments assume subjective character, they are supposed to give the personality of the author back, underline the quality of his services, but at the same time to create the sensation of frankness and closeness with the receiver of the message. In the article we make a genre and discourse analysis based on video blogs about the personal development. We analyse the rules of the speech composition, its structure and language resources that are applied.
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Szkolny polonista w sieci: formy autoprezentacji i autopromocji zawodowej
Szkolny polonista w sieci: formy autoprezentacji i autopromocji zawodowej
(The Polish language teacher on the Internet: the forms of self-presentation and self-promotion professional)
- Author(s):Anna Podemska-Kałuża
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:59-77
- No. of Pages:19
- Summary/Abstract:An expansion and an ubiquity of modern information technologies have caused, that teachers take a completely new tasks and challenges in education. The dynamic development of the society caused important re-evaluation of activities of modern Polish language teachers, also in the field of a professional image’ creating. A cyberspace as a public forum provides to self-presentation and self-promotion of contemporary teachers. The text is an attempt to look at the form of the presence of teachers of Polish language as a manifestation of conscious treatments for a virtual professional self-presentation and self-promotion (the electronic business cards, the personalized sides for teachers, the blogs, an educational activity on social networks, including in teaching group on Facebook).
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Macierzyństwo jako element strategii autopromocyjnych (na przykładzie polskich celebrytek)
Macierzyństwo jako element strategii autopromocyjnych (na przykładzie polskich celebrytek)
(Motherhood as an element of self-promotion strategies (illustrated with an example of Polish celebrities))
- Author(s):Aleksandra Mól, Maria Zając
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:79- 90
- No. of Pages:12
- Summary/Abstract:The text is an attempt at describing Polish celebrities’ techniques concerning description of their own motherhood. The research material includes speeches of four famous mothers (Agnieszka Chylińska, Reni Jusis, Katarzyna Bosacka, Katarzyna Cichopek-Hakiel) presented during various television programmes (proprietary programmes and talk shows). The text pays attention to celebrities’ messages, involving their opinions about having children, which are directed to model recipient (woman). On the basis of those opinions there was made a description of various types of celebrities’ behavior (sexy mom, eco mom, expert mom etc). This article also indicates meaning of audiovisual presentation (mothers’ appearance, locution and so on).
- Price: 4.50 €
Opowiadanie jako element autoprezentacji w mediach społecznościowych
Opowiadanie jako element autoprezentacji w mediach społecznościowych
(Story as an element of self-presentation in social media)
- Author(s):Katarzyna Wyrwas
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:93-104
- No. of Pages:12
- Summary/Abstract:The article shows that the form of storytelling is used today by social media users mainly to build a positive image. By analyzing the material collected on Facebook, the author discusses the key features of the narrative posts, highlights the specificity of the social media users choosing this genre of speech, and the uniquenessof of the narrative in the context of modern communication trends. The analyzes emphasize the modification of the communication’s functions hierarchy of storytelling while changing the channel of communication. The richness of the vocabulary is discussed as the tools for self-presentation of the narrator.
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Orędzia noworoczne prezydentów III RP — cele i sposoby oddziaływania (na wybranych przykładach)
Orędzia noworoczne prezydentów III RP — cele i sposoby oddziaływania (na wybranych przykładach)
(New Year Addresses of the Presidents of the III RP — goals and ways of influence (on selected examples))
- Author(s):Danuta Kępa-Figura
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:105-122
- No. of Pages:18
- Summary/Abstract:This article analyses New Year’s Messages delivered by the Presidents of Poland under the 3rd Republic. The analysis focuses on the linguapragmatic aspect of the New Year’s Message and the type of impact (that is the type of the realized communication intention of the sender, including assessment of its communicative impact) that this text genre has on the audience. It has been shown that the communicative impact of the New Year’s Message as a propaganda macro-act relies not only on the choice of the systemic means of persuasion, but also on the use of partial communicative micro-acts to construct the final effect. The persuasive power attributed to these acts causes it that the functions of the micro-acts involved are directly suboridnate to the main propaganda intention, which makes the New Year’s Message an effective tool in realizing propaganda objectives.
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Autoprezentacja polityczek w mediach audiowizu
Autoprezentacja polityczek w mediach audiowizu
(Self-presentation of women politicians in audiovisual media — a double-bind trap)
- Author(s):Aleksandra Hulewska
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:124-136
- No. of Pages:14
- Summary/Abstract:The article attempts to analyze the situation of women politicians who want to consciously create their public image in audiovisual media. The theoretical background on which these considerations are based is Gregory Bateson’s double-binding theory, which describes sending the contradictory messages belonging to different levels of communication (e.g. verbal and nonverbal levels). The effect of this kind of — often unintelligible — sender’s behavior is the dilemma experienced by the recipient (“What kind of reaction will be adequate?”), which cannot be effectively resolved. In the opinion of the authoress of the article, women on significant positions in political life meet such mutually exclusive expectations, which put them in a far more difficult situation (e.g. in the course of electoral rivalry) comparing to male politicians’ one.
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Prezenterzy magazynu śniadaniowego Kawa czy herbata? w kontekście autoprezentacji
Prezenterzy magazynu śniadaniowego Kawa czy herbata? w kontekście autoprezentacji
(Hosts of the “Kawa czy herbata?” morning show in the context of self-presentation)
- Author(s):Ewelina Tyc
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:137-150
- No. of Pages:14
- Summary/Abstract:The paper presents an analysis of the hosts of the “Kawa czy herbata?” [Coffee or tea?] morning show in the context of self-presentation. The morning show was broadcast on TVP 1 channel between 1992 and 2013, i.e. for 21 years. It was a period of significant change not only in the Polish television but also in the mass media, which also impacted the roles and images of journalists and TV hosts.
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Naukowiec kontestator, czyli strategie autoprezentacyjne zastosowane przez Andrzeja Bańkowskiego w Etymologicznym słowniku języka polskiego
Naukowiec kontestator, czyli strategie autoprezentacyjne zastosowane przez Andrzeja Bańkowskiego w Etymologicznym słowniku języka polskiego
(Scientist-contester, or: self-presentation strategies used by Andrzej Bańkowski in Etymologiczny słownik języka polskiego)
- Author(s):Violetta Jaros
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:152-163
- No. of Pages:13
- Summary/Abstract:The subject of the article is a description of self-presentation strategies used by Andrzej Bańkowski in his Etymologiczny słownik języka polskiego. Analysis showed that narrative self is omnipresent, although the author does not reveal himself directly (lack of personal forms of verbs in 1st person singular). On the contrary, the author hides his presence by using forms such as he and inclusive we, or impersonal forms of passive voice and construction of 3rd person singular and reciprocal pronoun self. Analysed scientific idiolect of the etymologist is characterised with emotional investment, revealed without formal presentation of the author as the experiencer of certain internal states, which is achieved by using evaluative vocabulary, colloquialisms, phraseological phrases, labels, biblical borrowings, and rhetorical figures.
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Metafora i porównanie jako elementy spajające i identyfikujące wizerunek polityka — ujęcie konfrontatywne
Metafora i porównanie jako elementy spajające i identyfikujące wizerunek polityka — ujęcie konfrontatywne
(Metaphor and simile as factors consolidating and identifying a politician’s image — contrastive analysis)
- Author(s):Anna Zekin-Kompanowska
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:165-180
- No. of Pages:16
- Summary/Abstract:In political discourse, metaphor serves an ornamental function as a feature of an individual’s style but also or, perhaps, above all it is a fundamental argumentation tool. Numerous language researchers have discussed metaphor in this regard. The author of this paper intends to highlight the vital identificatory and consolidating role played by metaphor and simile in contemporary political speeches. The type of symbols used by a politician provides important clues as to what kind of person they are, their education and political beliefs. Moreover, an analysis of several dozen speeches delivered by prime ministers in the last twenty-five years reveals that apart from stereotypical metaphors used by many speakers, there are also metaphors that distinguish a particular person from others. Unique similes contribute to a consistent media profile and constitute a distinctive feature of a politician. The aim of this paper is to make a contrastive comparison of several cases of using metaphor and simile in constructing a political image to remain in public awareness even after a person abandons political career.
- Price: 4.50 €
Rola środków masowego przekazu w formowaniu wizerunku ukraińskich liderów politycznych: analiza retrospektywna
Rola środków masowego przekazu w formowaniu wizerunku ukraińskich liderów politycznych: analiza retrospektywna
(The role of mass media in the creation of Ukrainian political leaders’ images: retrospective analysis)
- Author(s):Svetlana Kozyryatska
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:183-189
- No. of Pages:7
- Summary/Abstract:The specificity of Ukraine’s media space was observed: the use of mass media as a tool for creation of political leader’s image. The real (natural) characteristics of the political leaders’ images as well as the desired (phantom) characteristics are observed: 1) those, that were created spontaneously; 2) those, that were created artificially, with the use of mass media irrational elements (archetypes, myths, dynamical stereotypes, mentality, traditions, political technologies and so on). The article deals with the specificity of the work of Ukrainian media, that influences the image’s presentation of one or other politician: the realization of the government’s influence on the redaction policy of the TV-channels in 1990th and the influence of “political preferences” of the TV-channels’ owners, that belong to business structures, in 2000th. The two ways of the creation of political leader’s image were established: 1) autopresentation in mass media, 2) presentation of the opponent’s image by means of mass media.
- Price: 4.50 €
Wizerunek rodzin nieheteronormatywnych w polskich mediach
Wizerunek rodzin nieheteronormatywnych w polskich mediach
(The image of non-heteronormative families in Polish media)
- Author(s):Anna Jawor
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:191-203
- No. of Pages:13
- Summary/Abstract:Non-heteronormative families represent the most explicit example of postmodern changes within family life. For the traditionalists these changes are a sign of serious crisis, if not a decline, of family. It is estimated that in Poland there are over 50 000 non-heteronormative families. Although they have already became an object of the sociological research, the journalists were the first who noticed them. The aim of this paper is to show how Polish media present the image of non-heteronormative families. There is just a presentation of Polish families but for others there is a promotion of Evil.
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Gra obrazem i słowem w modyfikowaniu wizerunku osób znanych w mediach elektronicznych (portal Interia.pl)
Gra obrazem i słowem w modyfikowaniu wizerunku osób znanych w mediach elektronicznych (portal Interia.pl)
(Image and word play in modifying the profile of people known from the electronic media (Interia.pl portal))
- Author(s):Wioletta Kochmańska, Maria Krauz
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:205-215
- No. of Pages:11
- Summary/Abstract:Authors discuss the games run by the media broadcaster in a multimodal transmission consisting of words and images depicting the profiles of famous people. The purpose of the analysis is to show the relationship between the image and the text, the ways of organizing the linguistic means of interaction between the sender and the receiver. They are seeking answers to the question whether the games only serve the purpose of raising the receiver’s interest sporadically, or they stimulate them to repeatedly and systematically read the analyzed message.
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Autoprezentacja i wizerunek dziennikarza: telewizja i nowe media Przypadek Kamila Durczoka
Autoprezentacja i wizerunek dziennikarza: telewizja i nowe media Przypadek Kamila Durczoka
(Self-presentation and image of a journalist: television and new media The case of editor Kamil Durczok)
- Author(s):Izabela Bogdanowicz
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:217-229
- No. of Pages:13
- Summary/Abstract:Journalists — hosts of the program on television have influence on the image of the invited person as an element of self-presentation and self-promotion. The case of editor Kamil Durczok, known as “the table incident in the studio”, shows the problem from the other side. It demonstrates the importance of new media and their impact on the image. Opinions and written commentaries of journalism students pointed at using the interview on the portal as a tool for achieving image objectives. Conscious media audience — students being prepared to work as public relations specialists could see the problem of self-presentation from the journalist’s perspective. Conclusions can affect their attitudes while working for the media, especially in the context of their own image and — not necessarily intended — self-presentation and self-promotion.
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Wizerunek medialny Martyny Wojciechowskiej na przykładzie programu telewizyjnego Kobieta na krańcu świata
Wizerunek medialny Martyny Wojciechowskiej na przykładzie programu telewizyjnego Kobieta na krańcu świata
(Media image of Martyna Wojciechowska based on the example of Woman at the end of the world TV programme)
- Author(s):Barbara Matuszczyk
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:231-245
- No. of Pages:15
- Summary/Abstract:The article is mainly concerned with the issue of autopresentation. The author explains the fundamental character of creating a media image by Martyna Wojciechowska. The author achieves this aim by analyzing selected episodes of Woman at the end of the world (Kobieta na krańcu świata), a Polish television programme, which is carried by Martyna Wojciechowska. Accumulated data enable to state, that Wojciechowska takes a three different roles: a traveller, journalist and a woman. In the programme, the traveller describes the main characters (another women) in a positive way as a strong and courageous. Created image of another women bears a resemblance to presented image of Wojciechowska. Traveller creates thereby her media image, because she uses the similarity strategy.
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Pracownicy z pokolenia 50+ w elektronicznych protokołach rozpraw sądowych
Pracownicy z pokolenia 50+ w elektronicznych protokołach rozpraw sądowych
(Polish people over 50 years old — language analysis of electronic protocols of judicial debates)
- Author(s):Elwira Olejniczak
- Language:Polish
- Subject(s):Language and Literature Studies
- Page Range:247-258
- No. of Pages:12
- Summary/Abstract:The article is devoted analysis of situation of oldest person, who contest on judicial way about different services. Electronic protocols of judicial debates present material from 2013. Materia included many valuable and current information about social, material, professional, legal situations and health conditions of oldest inhabitants of Lodz and region. Analysis of protocol present different social problems, which have Polish people over 50 years old.
- Price: 4.50 €