FRANCHISING IN EASTERN EUROPE - YESTERDAY, TODAY, TOMORROW Cover Image
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FRANCHISING IN EASTERN EUROPE - YESTERDAY, TODAY, TOMORROW
FRANCHISING IN EASTERN EUROPE - YESTERDAY, TODAY, TOMORROW

Author(s): Aleksandar Erceg, Mirela Alpeza, Ljiljana Kukec, Marta Ziółkowska, Katalin Mandel, Igor Pavlin, Marica Vidanović, Tamara Kerković Milenković, Jovanka Damoska Sekuloska
Contributor(s): Aleksandar Erceg (Editor)
Subject(s): Economy, Geography, Regional studies, National Economy, Business Economy / Management, Economic policy, Evaluation research, Economic development, Law on Economics, Financial Markets, Marketing / Advertising
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: franchising; advantages; disadvantages; barriers; Eastern Europe;
Summary/Abstract: Book Franchising in Eastern Europe – Yesterday, Today, Tomorrow is the result of cooperation between several researchers from different countries whose main research interest is franchising, who covered different aspects of franchising and different countries. Franchising is in different stages of development in countries covered in this book, but there is still a lot of room for improvement. The book is organized into eight chapters. In the first two chapters, authors give a literature review of franchising as one of the most important ways of starting new ventures or growing a business and present the latest changes in franchising regulations worldwide. The following chapters present the franchising situation in Croatia, Poland, Hungary, Slovenia, Serbia and Macedonia. At the end of the book, we have included the European Code of Ethics for Franchising, which we find essential for the further development of franchising business in Eastern Europe.

  • E-ISBN-13: 978-953-253-152-7
  • Print-ISBN-13: 978-953-253-149-7
  • Page Count: 166
  • Publication Year: 2018
  • Language: English
NOTES ON CONTRIBUTORS

NOTES ON CONTRIBUTORS
(NOTES ON CONTRIBUTORS)

INTRODUCTION

INTRODUCTION
(INTRODUCTION)

FRANCHISING

FRANCHISING
(FRANCHISING)

  • Price: 1.50 €
COMPLEX NATURE OF FRANCHISING AND NEW CHALLENGES FOR DEVELOPMENT

COMPLEX NATURE OF FRANCHISING AND NEW CHALLENGES FOR DEVELOPMENT
(COMPLEX NATURE OF FRANCHISING AND NEW CHALLENGES FOR DEVELOPMENT)

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FRANCHISING IN CROATIA – YESTERDAY, TODAY AND TOMORROW

FRANCHISING IN CROATIA – YESTERDAY, TODAY AND TOMORROW
(FRANCHISING IN CROATIA – YESTERDAY, TODAY AND TOMORROW)

  • Price: 1.50 €
FRANCHISING IN POLAND – PAST, PRESENT, FUTURE

FRANCHISING IN POLAND – PAST, PRESENT, FUTURE
(FRANCHISING IN POLAND – PAST, PRESENT, FUTURE)

  • Price: 1.50 €
FRANCHISING IN HUNGARY – THE BEGINNING, THE PRESENT AND THE FUTURE

FRANCHISING IN HUNGARY – THE BEGINNING, THE PRESENT AND THE FUTURE
(FRANCHISING IN HUNGARY – THE BEGINNING, THE PRESENT AND THE FUTURE)

  • Price: 1.50 €
FRANCHISING IN SLOVENIA – IERI, OGGI & DOMANI

FRANCHISING IN SLOVENIA – IERI, OGGI & DOMANI
(FRANCHISING IN SLOVENIA – IERI, OGGI & DOMANI)

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DEVELOPMENT OF FRANCHISING IN SERBIA

DEVELOPMENT OF FRANCHISING IN SERBIA
(DEVELOPMENT OF FRANCHISING IN SERBIA)

  • Price: 1.50 €
FRANCHISING BUSINESS MODEL IN THE MACEDONIAN ECONOMY

FRANCHISING BUSINESS MODEL IN THE MACEDONIAN ECONOMY
(FRANCHISING BUSINESS MODEL IN THE MACEDONIAN ECONOMY)

  • Price: 1.50 €
APPENDIX

APPENDIX
(APPENDIX)