STRATCOM LAUGHS - IN SEARCH OF AN ANALYTICAL FRAMEWORK Cover Image

STRATCOM LAUGHS - IN SEARCH OF AN ANALYTICAL FRAMEWORK
STRATCOM LAUGHS - IN SEARCH OF AN ANALYTICAL FRAMEWORK

Author(s): Ivars Austers, Jurģis Škilters, Žaneta Ozoliņa, Sigita Struberga, Solvita Denisa-Liepniece, Maksym Kyiak
Contributor(s): Linda Curika (Editor), Juris Benkis (Editor)
Subject(s): Politics, Psychology, Media studies, Geography, Regional studies, Communication studies, Social psychology and group interaction, Methodology and research technology, Evaluation research, Transformation Period (1990 - 2010), Present Times (2010 - today)
Published by: NATO Strategic Communications Centre of Excellence
Keywords: Russia; Ukraine; media; television; humour; laugh; tool; politics; audience; psychology; KVN;
Summary/Abstract: The study “StratCom laughs. In search of an analytical framework“ is a multidisciplinary effort to design an analytical framework for analysing humour in scenarios where researchers and practitioners find themselves working through large data collections where humour has been used as a potent tool in the construction of messages designed for strategic communication. The research was conducted in four stages. The first stage approaches the concept of humour from the perspectives of cognitive, communication, political science and psychology. The relevant components of humour, namely shared knowledge, target audience, perception, function and message delivery have been factored in.

  • E-ISBN-13: 978-9934-564-12-3
  • Print-ISBN-13: 978-9934-564-12-3
  • Page Count: 156
  • Publication Year: 2017
  • Language: English
INTRODUCTION

INTRODUCTION
(INTRODUCTION)

HUMOUR AS A COMMUNICATION TOOL: DESIGNING FRAMEWORK FOR ANALYSIS

HUMOUR AS A COMMUNICATION TOOL: DESIGNING FRAMEWORK FOR ANALYSIS
(HUMOUR AS A COMMUNICATION TOOL: DESIGNING FRAMEWORK FOR ANALYSIS)

CASE STUDY: LATE-NIGHT SHOWS ON PERVIY KANAL AND DISCREDITATION OF WESTERN POLITICAL LEADERS

CASE STUDY: LATE-NIGHT SHOWS ON PERVIY KANAL AND DISCREDITATION OF WESTERN POLITICAL LEADERS
(CASE STUDY: LATE-NIGHT SHOWS ON PERVIY KANAL AND DISCREDITATION OF WESTERN POLITICAL LEADERS)

CASE STUDY: KVN

CASE STUDY: KVN
(CASE STUDY: KVN)

USE OF HUMOUR FOR SOLIDARITY, DENIGRATION AND STRESS-RELIEF IN THE UKRAINIAN MEDIA DURING THE RUSSIAN AGGRESSION IN 2014-2016

USE OF HUMOUR FOR SOLIDARITY, DENIGRATION AND STRESS-RELIEF IN THE UKRAINIAN MEDIA DURING THE RUSSIAN AGGRESSION IN 2014-2016
(USE OF HUMOUR FOR SOLIDARITY, DENIGRATION AND STRESS-RELIEF IN THE UKRAINIAN MEDIA DURING THE RUSSIAN AGGRESSION IN 2014-2016)

CONCLUSIONS AND RECOMMENDATIONS

CONCLUSIONS AND RECOMMENDATIONS
(CONCLUSIONS AND RECOMMENDATIONS)

TOOL KIT – HUMOUR AS A TOOL FOR STRATEGIC COMMUNICATION

TOOL KIT – HUMOUR AS A TOOL FOR STRATEGIC COMMUNICATION
(TOOL KIT – HUMOUR AS A TOOL FOR STRATEGIC COMMUNICATION)