Cyfrowe platformy rynkowe a hybrydowe i trybrydowe modele biznesowe – łączenie biznesu oraz efektów społecznych i środowiskowych
Digital Market Platforms and Hybrid and Trybrid Business Models: Combining Business with Social and Environmental Impacts

Author(s): Paweł Głodek
Subject(s): Economy, Business Economy / Management
Published by: Wydawnictwo Uniwersytetu Łódzkiego
Keywords: market platforms; digital market platforms; hybrid business models; tribrid business models; business models
Summary/Abstract: This monograph analyzes digital market platforms in the context of hybrid and trybrid models, connecting business, social, and environmental goals. It discusses concepts, business models, and the development of platforms in the economy. The analyses encompass theoretical and practical underpinnings, supported by market research and examples. The publication defines a platform, analyzes its components, focusing on economic values and actor identification. Particular attention is given to the trybrid model implemented by digital platforms, and the analysis of the related challenges and benefits.

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