МЕДИЈИ И НОВИ ИДОЛИ САДАШЊИЦЕ (КРОЗ ПРИМЕР СПОМЕНИКА ЖИТИШТАНСКОМ РОКИЈУ
THE MEDIA AND THE NEW IDOLS OF PRESENT TIMES

Summary/Abstract: Based on a broader historical, sociological, religiously and political context, aswell as on a contemporary approach regarding the relation between media and the society, in this article we present a multilateral analysis of events that occurred during the20th and in the first decade of the 21st century in the town of Žitište, near Zrenjanin, in Banat. The influence of the American pop culture on our contemporary Serbian society ledto the appearance of “new idols” of present times. The chain of events is further presented: the idea of an individual, acknowledged by others, determined the choice of the “newidol”, subsequently the making of, the erection and the festive inauguration of the monument dedicated to the boxer Rocky in this Banat settlement, as well as the later unfortunate events in the same place. The purpose of our article is to analyse - based on this example - the importance and the influence of this endeavour for the town of Žitište in thecorresponding time context, as well as its final message.

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