ПОТЕНЦІАЛ КУЛЬТУРНИХ ПОСЛУГ У СУЧАСНИХ УМОВАХ РОЗВИТКУ УКРАЇНСЬКОГО СУСПІЛЬСТВА
THE POTENTIAL OF CULTURAL SERVICES IN MODERN CONDITIONS OF UKRAINIAN SOCIETY DEVELOPMENT

Summary/Abstract: The purpose of the article is to study the potential of cultural services in the new socio-economic conditions and in the context of the decentralization reform of Ukrainian society. The methodology is to apply such methods as comparative analysis and synthesis to characterize cultural services both in Ukraine and abroad; philosophical and logical to reveal the modern potential of cultural services in the new socio-economic conditions. The scientific novelty of the work is that the problems of innovative development of Ukraine, in particular in terms of technological systems, were analyzed and the role of culture, creative industries and cultural services in the development of modern society was clarified. Conclusions. At the present stage, the problems of innovative development of Ukraine are actualized precisely by technological methods. In turn, in the era of globalization, culture is becoming a «lifeline» that can bring society out of economic and social stagnation, and creative industries contribute to the creation of new innovative markets. Today, the development of creative industries is an important task for many countries, and creativity is a key point for a society based on knowledge and an efficient economy, as it significantly contributes to the development of various spheres of life and the country as a whole. In Ukraine, decentralization reform opens up great prospects for development for communities, as most small towns have significant tourist, recreational, cultural, historical and natural potential, and therefore there is a need to develop their own development strategy in the new socio-economic conditions.

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