СИСТЕМНІ ПЕРЕШКОДИ РОЗВИТКУ МАРКЕТИНГУ ПЕРСОНАЛУ В УКРАЇНІ ТА ШЛЯХИ ЇХ ПОДОЛАННЯ
SYSTEMIC OBSTACLES TO THE DEVELOPMENT OF PERSONNEL MARKETING IN UKRAINE AND WAYS TO OVERCOME THEM
Author(s): K. H. HubinSubject(s): Marketing / Advertising, Human Resources in Economy
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: marketing; HR marketing; reforms in Ukraine; market transformation; rent-seeking; tackling corruption;
Summary/Abstract: The author has disclosed basic peculiarities of the economic system stipulating the specificity of HR marketing in Ukraine. The article reveals obstacles for development of efficient HR marketing being able to absorb the best experience of countries with the developed market economy. The author has offered the complex of measures being essential for creating conducive conditions for development of HR marketing.
Journal: Економічна теорія та право
- Issue Year: 4/2020
- Issue No: 43
- Page Range: 73-97
- Page Count: 25
- Language: Ukrainian