ШЛЯХИ РОЗВИТКУ МАРКЕТИНГОВОГО БІЗНЕСКОНСАЛТИНГУ В УКРАЇНІ
WAYS FOR DEVELOPING THE MARKETING BUSINESS CONSULTING INDUSTRY IN UKRAINE
Author(s): K. H. HubinSubject(s): Micro-Economics, Economic development, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: marketing; consulting; marketing business consulting; developing a competitive environment; information technology consulting;
Summary/Abstract: The author has characterized obstacles for the efficient functioning and development of domestic marketing consulting. The author has suggested the complex of measures being necessary for developing the marketing business consulting industry in Ukraine, which primarily aim at forming a competitive environment and extending the market, and ultimately orient towards creating the powerful potential of development and self-purification of this consulting industry.
Journal: Економічна теорія та право
- Issue Year: 2/2021
- Issue No: 45
- Page Range: 52-67
- Page Count: 16
- Language: Ukrainian