Приложение на англицизмите при комуникация в областта на маркетинга - съпоставителн анализ в немския и българския език
Application of Anglicisms in Communication in the Marketing Field - Comparative Analysis of German and Bulgarian Language
Author(s): Svetla PanayotovaSubject(s): Language studies, Language and Literature Studies, Foreign languages learning, Theoretical Linguistics, Comparative Linguistics, Eastern Slavic Languages
Published by: Великотърновски университет „Св. св. Кирил и Методий”
Keywords: Marketing; Anglicisms in German and Bulgarian language
Summary/Abstract: Globalization of economics in the contemporary market conditions contributes for many of the trade and economic transactions being carried out in English. Specialists perceive English language as an international Lingua Franca. This paper presents the application of anglicisms in German and Bulgarian language from a comparative aspect with focus on the marketing field.
Journal: Проблеми на устната комуникация
- Issue Year: 11/2018
- Issue No: 1
- Page Range: 217-224
- Page Count: 8
- Language: Bulgarian