Wywieranie wpływu na opinię publiczną, czyli kilka słów o efektach działania mediów
Influencing public opinion - a few words about media effects

Summary/Abstract: Over the last 20 years we’ve experienced the internet revolution and dynamic growth of different kinds of media, notably social media. In that contemporary context the author poses a following question: what are the current basic mechanisms of media impact on public opinion? The paper focuses on three key models and theories of media effects: agenda setting, framing and priming. The analyses are situated in the context of political science and social communication.

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