Metafory wizualne pandemii COVID-19 w memach internetowych
Visual Metaphors of the COVID-19 Pandemic in Internet Memes
Author(s): Justyna Szulich-KałużaSubject(s): Anthropology, Social Sciences, Fine Arts / Performing Arts, Visual Arts, Culture and social structure
Published by: Towarzystwo Naukowe KUL & Katolicki Uniwersytet Lubelski Jana Pawła II
Keywords: memes; COVID-19 pandemic; visual metaphors; monomodal metaphors; multimodal metaphors
Summary/Abstract: The main goal of the article is to description of visual metaphors about the pandemic COVID-19 in Internet memes. The structure of the paper is a follows: in the first section, I consider the two basic theoretic components of this paper, i.e memes and visual metaphors which are relevant for further own analysis, then in the second section I present the methodology and detailed analyzes of ten selected examples of visual metaphors of a pandemic. Four issues are addressed: What are the two terms of the metaphor — source and target domain; Which term is the target domain of the metaphor, which is the source domain; What characters of the source domain are mapped to the target domain; What elements of primary mataphors can be found in the visualizations. The last part contains some concluding remarks.
Journal: Roczniki Kulturoznawcze
- Issue Year: 12/2021
- Issue No: 3
- Page Range: 35-55
- Page Count: 22
- Language: Polish