Memy o społecznie istotnych wydarzeniach jako narzędzie spajania społeczeństwa
Memes About Socially Significant Events as an Instrument for Social Consolidation
Author(s): Natalia Prokofiewa, Jekaterina SzczegłowaContributor(s): Danuta Kępa-Figura (Translator), Alena Podviazkina (Translator)
Subject(s): Semantics, Eastern Slavic Languages, Health and medicine and law, ICT Information and Communications Technologies
Published by: Wydawnictwo Uniwersytetu Jagiellońskiego
Keywords: meme; key word of the present moment; bonding society; connotation; coronavirus;
Summary/Abstract: The meme is the main genre form which enlarges their consideration and semantics. Being a genre of contemporary folklore, the meme provides understanding about the language world view of representatives of a certain mentality; the article shows it with the examples of consideration stages for the current key word Coronavirus in the Russian language usage. The development of modern media discourse is processing in such a way that the current key words, which appeared in media due to the political agenda, continue to live in the social networks. The language exists as a response to current social events, and the topical vocabulary of the current moment is not an exception in this sense. The article presents the potential of key words consideration as the basis of social interaction in the process of consolidation and identification.
Journal: Zeszyty Prasoznawcze
- Issue Year: 2021
- Issue No: 3 (274)
- Page Range: 9-27
- Page Count: 20
- Language: Polish