THE RELATIONAL CAPITAL OF CLUSTERS AS A CATALYST OF THEIR COMPETITIVENESS
THE RELATIONAL CAPITAL OF CLUSTERS AS A CATALYST OF THEIR COMPETITIVENESS
Author(s): Beata ChmielewiecSubject(s): Business Economy / Management, Management and complex organizations
Published by: Szkoła Główna Handlowa w Warszawie
Keywords: relational capital; cluster; competitive advantage; relationship management strategy;
Summary/Abstract: The aim of this article is to present the importance of cluster relational capital as a factor increasing its competitiveness and then to formulate guidelines for the creation of a relationship management strategy in a cluster organization. The article defines a cluster, presents the essence of relational capital and its impact on the competitive position of cluster participants. The author also proposed a procedure for creating a comprehensive strategy for building the relational capital in the cluster.
Journal: Organizacja i Kierowanie
- Issue Year: 185/2019
- Issue No: 2
- Page Range: 9-24
- Page Count: 16
- Language: English