RANKINGS IN STUDENTS’ DECISION-MAKING PROCESS IN POLAND – IMPLICATIONS FOR UNIVERSITY MANAGEMENT
RANKINGS IN STUDENTS’ DECISION-MAKING PROCESS IN POLAND – IMPLICATIONS FOR UNIVERSITY MANAGEMENT
Author(s): Łukasz Sułkowski, Bogdan Gregor, Dominika Kaczorowska-SpychalskaSubject(s): Business Economy / Management, Higher Education , Marketing / Advertising
Published by: Fundacja Centrum Badań Socjologicznych
Keywords: higher education management; university rankings; consumers; decision-making process;
Summary/Abstract: Universities become increasingly complex and varied market players. Commercialization of education market changes their current position while forcing to redefine the orientation from traditional academic values towards business models. Building a market advantage enforces the necessity to undertake actions that are directed at consumer-related values. It is the consumer who, on the one hand, becomes a key stakeholder of activities performed by universities, and on the other one, a partner. As a result, university transforms in an ecosystem of mutual multidimensional relations between its employees and students. It evolves while seeking subsequent factors of success and unique values. Its position in rankings becomes a reflection of the effectiveness of undertaken strategies and actions determining future decisions of its consumers – students. The paper is of empirical-theoretical nature and its aim is to identify the role of rankings in students’ decision-making processes with a particular focus on the conditions for managerial processes implemented by universities. The discussion is based on the relevant literature and the empirical studies’ results.
Journal: Journal of International Studies
- Issue Year: 13/2020
- Issue No: 3
- Page Range: 296-308
- Page Count: 13
- Language: English