THE FIGHT FOR PEOPLE’S CONSCIOUSNESS IN THE POST-TRUTH ERA Cover Image

БОРОТЬБА ЗА СВІДОМІСТЬ ЛЮДЕЙ В ЕПОХУ ПОСТПРАВДИ
THE FIGHT FOR PEOPLE’S CONSCIOUSNESS IN THE POST-TRUTH ERA

Author(s): Mikhail Petrovich Trebin, Taisya Oleksiivna Chernyshova
Subject(s): Political psychology, Politics and communication
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: post-truth; “hybrid” war; frame, narrative; propaganda; counterpropaganda;

Summary/Abstract: The era of post-truth is investigated as a communicative situation that contributes to the spread of propaganda and counter-propaganda, since it generates a pluralism of interpretations of reality, and, consequently, wide opportunities for creating frames, and is determined mainly by emotional perception of information as opposed to analytical understanding and conscious reflection. Proceeding from the fact that the basis of counter-propaganda (as well as propaganda) is the communication process, its structural elements are determined.

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