Acquiring a new customer by an energy seller Cover Image

Pozyskanie nowego klienta przez sprzedawcę energii
Acquiring a new customer by an energy seller

Author(s): Paweł Konrad Domagała
Subject(s): Energy and Environmental Studies, International Law, Law on Economics, Marketing / Advertising
Published by: Wydawnictwo Naukowe Wydziału Zarządzania Uniwersytetu Warszawskiego
Keywords: energy sector; electricity sales; customer acquisition; marketing; GDPR;

Summary/Abstract: Since the application of the General Data Protection Regulation, awareness of the obligations relating to the collection and use of personal data has increased significantly. This study will present the process of obtaining a new customer by an electricity seller in Poland, as well as how Polish laws and the GDPR affect the implementation of this process and what restrictions must be faced by electricity sellers. This process will be presented in three stages: obtaining the data of the potential customer, forwarding the offer to conclude a contract for the sale of electricity, and concluding such a contract. The most important obligations imposed on electricity sellers as part of the process of acquiring new customers will also be indicated. In addition, an attempt will be made to determine the impact of the currently drafted regulations on the shape of the electricity sales process in the future.

  • Issue Year: 9/2020
  • Issue No: 6
  • Page Range: 66-78
  • Page Count: 13
  • Language: Polish