Język i obraz wobec koronawirusa. Przyczynek do rozważań nad komunikacją medialną w czasach pandemii
Language, Image, and Coronavirus: A Contribution to the Discussion on Media Communication During a Pandemic

Summary/Abstract: This article is a contribution to the discussion on communication during the coronavirus pandemic. The material for this media- and linguistic-oriented analysis consists of the linguistic and visual layers of media texts dedicated to the pandemic and published between March until September 2020 in Polish analog and digital media (among others: “Polityka,” “Newsweek,” “Tygodnik Powszechny,” and social media). The purpose of this article is to answer the question of verbal and visual narrations about the coronavirus are built. The article presents and describes elements of so-called coronalanguage: neologisms created for communication purposes during the pandemic. This media-linguistic analysis also concerns selected weekly magazine covers, the verbal and visual layers of which address the topic of the pandemic, including the restrictions, anxieties and threats that have accompanied it.

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