Apitherapy among XXI Century Consumers ‒ Preliminary Studies Cover Image

Apiterapia wśród konsumentów XXI wieku – badania wstępne
Apitherapy among XXI Century Consumers ‒ Preliminary Studies

Author(s): Natalia Żak, Piotr Przybyłowski
Subject(s): Economy, Marketing / Advertising, Socio-Economic Research
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: apitherapy; bee products; consumers

Summary/Abstract: Apitherapy is a traditional, natural method used for the prevention and treatment of diseases. In connection with the inclusion of modern medical practice of bee products and more frequent their widespread use, the paper discusses the use of products of bees in the prevention and treatment of diseases and determine the behavior of consumers in the market for products of bees. As a result of the study it can be concluded that most consumers choose honey, as the most famous bee product origin. They know other bee products and their overall performance. However, they do not know which products can be applied on the condition of the less general nature. In addition to the low level of knowledge about the health properties of honey, respondents also point to the very high price of products of bees.

  • Issue Year: 53/2018
  • Issue No: 3
  • Page Range: 241-254
  • Page Count: 14
  • Language: Polish